However, the complexity and detail of a planogram depend on a store’s size, product offerings, and software (or tools) they used to create the planogram. It’s this level of detail that allows nearly any type of retailer to find the absolute best placement for their products. In addition to planograms that map out a whole store floor, a retailer may include sub-planograms for every: You may also see planograms used as flow charts to track how shoppers typically navigate through the store and proceed to point of sale. Think of it like a schematic that documents in what aisle and on what shelf you can find a specific product. What is a planogram?Ī planogram is an important visual merchandising tool that presents the layout of products throughout a brick-and-mortar store - on shelves and in displays. Unique ways for displaying them so that people want to buy themīelow, we’ll discuss everything you need to know about planograms for retail.Where every product in your store should be located.Organization is the key to lean retail operations, which is why planograms are a must-have tool you can use to set up your store in the most effective and aesthetically pleasing way.Ī retail planogram allows you to determine: Having a clean and organized store is one of the biggest priorities for retailers when it comes to bringing customers in and getting them to come back for more.
